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(Not sure how Instagram Stories can build your brand? We’ve got tips to help you use it like a pro.)Īugmented reality (AR) sounds futuristic, but Instagram Stories has used augmented reality filters since 2017 when it launched its face filters. And recently, Instagram Stories took augmented reality to a new level. The Facebook-owned platform Spark AR Studio lets users create their own interactive AR filters. In August 2019, that platform was opened to the public.
Now, anyone can create custom AR filters for Instagram Stories.
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Here, learn what Instagram AR filters are, why creating unique filters might be right for your brand, and how to get started with Spark AR Studios.
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Get your free pack of 72 customizable Instagram Stories templates now.
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Save time and look professional while promoting your brand in style. What’s an Instagram AR filter?Īugmented reality (AR) filters are computer-generated effects layered over the real-life image your camera displays. In Instagram Stories, an AR filter alters the image your front or back camera displays. For example, the puppy filter superimposes a dog’s ears and nose over top of your image. Those digital effects move with you as you move. Or its “Hello 2020” filter: 2020 glasses are superimposed onto your face and digital balloons fall down the screen. Keep in mind that Instagram AR filters are different from its preset filters. Instagram’s preset filters elevate the quality of photos in one click, so you don’t need to spend lots of time editing photos for Instagram. In contrast, Instagram AR filters are an interactive element only for Instagram Stories. What’s new with Instagram Stories AR filters?Īt its F8 Conference in May 2019, Facebook announced that anyone can build custom AR filters using its Spark AR Studio platform. This new platform allows users to create original augmented reality effects for Instagram Stories, Facebook Stories, Messenger and Portal.īefore this platform became public in August 2019, Instagram users had to be invited to use Spark AR. That meant only select Instagram users could design and publish custom AR filters. Now, anyone who downloads Spark AR Studio can get creative with filters. It’s easy for Instagram users to find these filters. Anyone visiting your brand’s Instagram profile can click the new face icon. All the AR filters you create are compiled here.Ĭlick on the new face icon (third icon from left) while visiting a user’s profile to see all the filters they’ve made. Plus, Instagram users can discover original filters in the new Effect Gallery. However, branded or promotional posts will not show here. There are categories like “selfies” and “color and light.” Why create AR filters for Instagram Stories? Original AR filters are categorized in the Effect Gallery. While this tool might not be right for all businesses, it’s a great option for brands trying to reach younger individuals on Instagram. Remember: 67% of all Instagram users are ages 18 to 29. Here are a few examples of how custom AR filters could leverage your brand: Additionally, one-third of the most viewed Instagram Stories are from businesses.
Custom AR filters reflect your brand’s tone, especially if that tone is fun or playful.They also often reflect the unique parts of your brand, helping you stand out from your competitors.In 2019, more than 500 million accounts engaged with Instagram Stories daily.60% of businesses using Instagram Stories incorporate an interactive element to increase monthly engagement.Custom AR filters are the latest interactive element for Instagram Stories.Create an AR filter for customers to “try on” a product before making a purchase or “wear” a branded item of clothing.Custom AR filters are still a new feature, and not every brand is using them yet. When users share selfies using your filter, their followers (and potential new followers) will be exposed to your brand.If your unique filter is not promotional, it will display in Instagram’s Effect Gallery where anyone (including new followers) can find it.Incorporate your brand’s logo or mascot into an AR filter.You could also create a filter for your brand to show your support for social causes.
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